The opinion that the country pledges check total bureau implements famous brand

2006 〕 of qualitative 〔 of national qualitative check 282

The country pledges check total bureau carries out the opinion of famous brand strategy about be being accelerated further

Production of each province, municipality, municipality directly under the Central Government and city of plan only kind, Xinjiang builds supervisory bureau of corps quality technology, each directly under examines quarantine bureau, about association:

16 to carry out a party 5 in the spirit that plenary meeting forms a batch to have the advantage company ” with stronger competition ability of own intellectual property and well-known trademark, international as soon as possible about “ , fulfil National People's Congress of 10 whole nations 4 times the conference " governmental working report " the “ that put forward implements brand strategy energetically, encourage the demand that develops the well-known trademark ” that has own intellectual property, drive national economy fast develop very again, accelerate strategy of executive famous brand further now, offer following opinions.

One, the importance that sufficient understanding accelerates strategy of executive famous brand and pressing sex

During 15 ” of “ , according to the State Council " quality revitalizes compendium " implement famous brand strategy about “ , promote the demand of ethical industry ” , below the joint efforts of vast enterprise and whole society, below the propulsion that concerns a section each, our country carried out famous brand strategy to obtain apparent effect. Preliminary formed a batch of famous and own brands and advantage company; Industry of a few pillar and consumable industry appeared to have the famous brand group of stronger competition ability; Own brand moves toward an international market stage by stage. Strategy of executive famous brand, drove the factor of production such as capital, technology, talent to be centered to famous brand product and advantage company; Raised level of the own innovation ability of the enterprise and product quality; Pull changed requirement, guided consumption, enlarged exit; Improved the quality that economy grows and beneficial result, promoted development of our country economy.

But on the whole, great majority of our country own brand belongs to labor concentrated model with resource concentrated model product, standard level is low, technical content is low, product class is low, the trademark is well-known degree not tall, lack the famous brand product of world-class. This kind of state has become the main factor that restricts progress of our country economy.

915 ” of “ the important period that period is development of our country socioeconomy, implement famous brand strategy energetically, to finishing “ 915 ” plan to develop a target to have very important strategy sense. Issue of strategy of executive famous brand closes improve life quality, satisfy the corporeal culture need of people; The issue closes alleviate of energy natural resources and environment restrict, adjust economic structure, change economy grows way; The issue closes enhance own innovation ability and comprehensive national power, answer the whole world to compete, it is to implement scientific progress concept, implementation countryman economy coordinates the pressing demand that can expand continuously in the round. Various qualitative check orgnaization wants from society of overall construction well-off, build the height of socialistic modernization powerful nation, sufficient understanding accelerates the importance of strategy of executive famous brand, heighten the sense of responsibility of strategy of executive famous brand and sense of urgency further.
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